Erratic GRE Vocabulary Flashcard
/ɪˈræt.ɪk/ (adj)
irregular and inconsistent, capricious, unreliable, unpredictable, whimsical, variable, irresolute, intermittent, changeable
How to adapt your social strategy to unpredictable and erratic times and plans
Since March, usage of social media — including social networking sites and user-generated streaming platforms — has spiked, presenting both an opportunity and a challenge for brands. According to GlobalWebIndex, 40% of users 16 years old to 64 years old worldwide are spending more time on social media.
Life is turbulent right now, with concern around various issues, such as the ongoing pandemic. People are living in a period of uncertainty, and this is reflected through their comments and behavior online.
So how can marketers ensure their social media strategies are capitalizing on this increased use, while navigating negative sentiment and future unpredictability? Here are three tips.
Source: https://www.digitas.com/
Antonym: consistent
Adverb: erratically
Noun: erraticism
