quid pro quo /ˌkwɪd.prəʊˈkwəʊ/ US /-proʊˈkwoʊ/ (noun)
Definition
something that is given to someone in exchange for something they have done or a service they have provided, something done in exchange, deal, trade, agreement, exchange, tradeoff, tit for tat, an eye for an eye:
Example
Our company is going to provide them with pro bono services as a quid pro quo for their generous donation.
In a negotiation, it’s essential to establish a fair quid pro quo to ensure both parties benefit from the agreement. For instance, if one company offers exclusive distribution rights to its products, it might expect favorable marketing support in return. This exchange, where each party provides something of value to the other, creates a balanced and mutually beneficial relationship. Without a clear quid pro quo, the partnership could become lopsided and lead to dissatisfaction on either side.
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Example
Our company is going to provide them with pro bono services as a quid pro quo for their generous donation.
In a negotiation, it’s essential to establish a fair quid pro quo to ensure both parties benefit from the agreement. For instance, if one company offers exclusive distribution rights to its products, it might expect favorable marketing support in return. This exchange, where each party provides something of value to the other, creates a balanced and mutually beneficial relationship. Without a clear quid pro quo, the partnership could become lopsided and lead to dissatisfaction on either side.