IELTS Essay on Brand Loyalty | IELTS Essay Writing Task 2

IELTS Essay on Brand Loyalty – IELTS Writing Task 2

Some people become committed to a particular brand and make repeated purchases over time from the same brand. Brand loyalty has become a social concern, particularly among the young. What is your viewpoint about this phenomenon and how do you react to it?

LELB Society’s Essayist: Sasan

Today, many people specially the young have a special passion about some specific brands. So, they prefer to adhere to these products compared to the other ones. I personally approve of this phenomenon even though there could be some blind imitation in it which are going to be discussed in this essay.

Firstly, there are many elements that make a brand so popular. Generally, a customer look at the appearance and quality of a product at first. As long as a client is sure about the quality of a brand, there is no need for getting around various shopping centers and wasting time. So, I countenance finding well-known and acceptable brands in order to make an efficient purchase.

Secondly, the purchasers pay attention to the message that could be conveyed by wearing specific brands. For instance, when a company is producing T-shirts on which a nice sentence is written which attracts a diversity of opinions in the society, it is crystal clear that many people opt for that specific brand because they want to express their beliefs. In doing so, it reveals to me that some logical reasons could support the faithfulness of people to a specific brand.

Nevertheless, although in many cases some plausible thoughts are behind brand loyalty, in some cases people try to pretend to have a special school of thought by following a brand. Also, sometimes, people have weaknesses in their personality traits and they try to build up acceptable features in their characters by supporting a brand. In this case, I believe that these sorts of people are just some mimics and their behavior is not justifiable at all.

To recap, it seems to me that there exist many reasons that people go for brand loyalty, however people should be conscious of some imitators who want to hide their own characters.

Assessment:

• Cohesion and Cohesion (17% of 25%)
  • You should learn more about the accurate use of punctuation and pronouns.
• Grammatical Range and Accuracy (19% of 25%)
• Lexical Resources (17% of 25%)
  • You’ve used some informal phrasal verbs, e.g. look at, get around, etc. instead of which you could use more formal verbs, such as consider, reflect upon, ponder about, refer to, and so forth.
• Task Achievement (25% of 25%)
• Word Count: “306” Excellent!