Subliminal 601 Words You Need to Know
/ˌsʌbˈlɪm.ɪ.nəl/ (adj)
Definition
without conscious awareness, hidden, unconscious, subconscious, below the threshold of consciousness, unintentional, concealed – (in advertisement) trying to grab the attention of people and influence them indirectly while the people are not aware of that
Example
The birth of subliminal advertising as we know it dates to 1957 when a market researcher named James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie.
The words appeared for a single frame, allegedly long enough for the subconscious to pick up, but too short for the viewer to be aware of it. The subliminal ads supposedly created an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales.
Vicary’s results turned out to be a hoax. But more recent experiments have shown that subliminal messages actually can affect behavior in small ways.
Source: https://www.businessinsider.com/
Antonyms
conscious, cognizant
Parts of speech
Adverb: subliminally
