Learn “what is SEO?” and how to rank higher in search engines like Google. You need SEO for optimizing your pages to get more organic traffic to your website and success in digital marketing.
Video of what is SEO
What is SEO?
SEO stands for “Search Engine Optimization” which works for web pages to improve ranking in the organic search results of Google, Bing and other search engines.
If you have a website, SEO is the best part of your digital marketing efforts. SEO helps you to keep people on your website and earn a high position in the search results of Google, Bing, etc.
In this article, we help you get basic facts about “what is SEO?” and how SEO works for your business. Perfecting all steps for SEO-optimization matters until search engines can access your content and index them.
How SEO helps your business?
SEO is the best way to bring people to your website without spending money for advertising your business. So, when you optimize your content for SEO, you increase the quantity of organic traffic for your web pages.
SEO helps your business to attract the right audience to your website. Therefore, you need to be familiar with “what is SEO?” for SEO knowledge. Then, you will get best practices to be known in the search engines and bring potential customers to your website.
With SEO practice, you grow up in your business month after month for free because customers find you easily in their search results of Google and other search engines. Sure, optimizing SEO is critical for branding and provides your business with long-term success.
How SEO works for web pages?
All of the search engines use ranking factors to show the best and most relevant results to their audience. Precisely, search engines work with their algorithm to determine the best website for ranking top.
Search engines have their special algorithm that you can take a look at on “How search works” for Google engine. Google indexes your website based on relevant content, quality of information, usability of web pages, mobile friendliness, and other reliable factors.
About LELB Society, you can see the first few results for the “learn vocabulary in context with images” search query in Bing and Google`s search results. As you see, LELB Society has been indexed on the first page in Bing and Google`s search results for “learn vocabulary in context with images”.
It means that LELB Society ranks first because of the best optimization for SEO. When your website becomes one of the first results that people look for their needs, you earn more organic traffic and clicks to your website. As a result, you attract the right audience to your business and promote it very well for free.
Why your website needs SEO?
When you know “what is SEO?”, you need to use your knowledge in a practical way. SEO-optimized websites have more opportunities to be successful in the digital world. There are some advantages of SEO optimization that help you grow your business.
- Gaining more traffic because of high ranking in search results
- Optimizing SEO is important for branding in digital marketing
- Allow you to reach target customers through keyword research
- You do not need to spend money on advertising
- Help you stay ahead of competitors by attracting potential customers
- Sustainability and long-term success by online presence
- Help you measure virtually every aspect of your website with tools like Google Analytics
To do better in SEO optimization, you need to research what people want to know and solve the reader’s problem related to your business. You can use Google to get relevant keywords for any search query. Also, you can use a keyword research tool to do that such as Ahrefs Keywords Explorer.
For SEO optimization and ranking high in Google, you need to be productive and effective in content production. The main aspects of SEO optimization consist of keyword research, on-page SEO, link building, technical SEO, and local SEO.
How do you monitor your success in SEO optimization?
You need to make sure your website is optimized for SEO perfectly and search engines discover, crawl, and index your pages.
You need to pay attention to organic traffic with analytic tools like Google Analytics and Google Search Console. Because you often get traffic from many keywords in your content, not just one. So, you can use analytic tools to track the performance of your content and the keywords that you rank for them.
How to provide a good user experience with SEO?
SEO optimization helps you create valuable content and information for your audience. But, creating information for users is not sufficient for their satisfaction. Audience satisfaction takes place, on the whole, in their experience of your pages and website.
Visitor satisfaction is related to many factors on your website, such as mobile-friendliness, fast website, easy-to-read content, relevant visual elements, etc. So, you need to pay attention to all aspects besides SEO optimization to provide a good user experience.
