Do you want to make search engines work for you? Do you know, how great rich snippets can help you to improve SEO? In this article, we explain the most effective elements that help you to promote your website by increasing your visibility on the first pages of search engine results.
Video of great rich snippets for SEO
What are rich snippets?
Rich snippets are elements in your web pages that help more people find your content faster. Also, rich snippets make your website easier for search engines to understand.
Rich snippets are helpful information such as reviews, ratings, images, prices, events, etc. When people see useful and relevant information from one page in the search results, they are more likely to click through and visit that page. So, rich snippets are visual data that appear on search results to draw the audience’s attention and encourage clicks.
How do rich snippets make search engines work for you?
Rich snippets are used by search engines to generate definite search results for users. So, they appear on the search results page and people find you easily. They are all about how to optimize web pages and make web pages more search-friendly.
Rich snippets use structured data in markup code format. These extra data provide more information about your content to search engines. Rich snippets help search engines understand your page better and may rank it higher.
Also, rich snippets are more eye-catching elements for the audience. Therefore, they help you have more organic traffic and gain users’ interest.
What are the benefits of using rich snippets?
- increase visibility and click-through rates (CTR)
- improve SEO by better organic traffic
- enhance targeted audience and potential visitors
- gain high ranking in the search engine results
- better user experience that leads to credibility and trust
Types of rich snippets
There are different rich snippet types for websites. You need to select one type that is more relevant to your content.
- Product markup snippet such as image. price, reviews, rating, recipe
- Frequently asked question (FAQ) snippet that appears below the page title
- Video snippets such as date, genre, rating, time
- Events snippet with data about name, location, address, time
How to use rich snippets on your website?
If your website is on WordPress, you can use a great number of WordPress plugins to enable rich snippets on your WordPress websites. Among all SEO WordPress plugins, we’ve already used Yoast and Rank Math. But these plugins can make your site bloated and heavy, especially if installing rich snippets is the only thing you’re trying to achieve.
Instead, you can use online schema markup generator tools to develop and create JSON-LD markups standardly in a few clicks. Then copy the generated JSON-LD markup code and paste it in the header.php file of your active website theme. The exact place of your rich snippet script must be between the <head> and </head> tags in the header.php file so that the JSON-LD script could be read by search engines, like Google on all of the pages of your website.
In addition, you can use Google Structured Data Markup Helper tool to generate and add structured-data markup to your website. Another free tool that you can use to generate structured data markup is Google AI – Gemini (formerly, Google Bard). Very similar to Microsoft Edge ChatGPT, the artificial intelligence or AI-driven application run by Google can be your personal and digital assistant, particularly in the field of website development.
Check the rich snippet of your site
To check if your website has rich snippets, you can use the Rich Results Test tool by Google Search Console. Simply, enter the domain of your website in the provided space, and Google Search Console will tell you about any rich snippet you might be using. Additionally, if there is any error in your rich snippet, this free Rich Result Test tool will notify you about it.
Final thoughts
The great thing about using rich snippets is getting more attention and clicks via them. You can measure your success by monitoring your organic CTR and your search engine ranking.
