Persuade 504 Absolutely Essential Words Lesson 3 Persuade 504 Absolutely Essential Words Lesson 3 /pəˈsweɪd/ (verb) to encourage someone to do or believe something, cajole, entice, wheedle, exhort, talk into, coax, convince, tempt, influence, inveigle, incline, sway, induce, motivate 6 Ways to Persuade Customers to Buy - You'll sell more if you talk about your product using language your customer understands. Unfortunately, most sales and marketing messages talk about features and let the customers try to figure out the benefits. That's asking your customer to do your heavy lifting for you. Source: https://www.inc.com/ Antonym: dissuade Noun: persuasion Noun: persuasiveness Adjective: ...