[Dr. Mohammad Hossein Hariri Asl]

This quote by Robert Louis Stevenson wants to convey this message to us that we shall not be fooled or overjoyed by temporary achievements. This is a blatant or flagrant mistake that many people, especially businessmen and entrepreneurs, make simply because they don’t try to predict the future or reconsider and update their long-term goals or plans. The result might be bankruptcy or a dramatic collapse. This methodology is on the basis of the cumulative effect principle telling us that she should get better and better over time.