Façade
Façade (noun) /fəˈsɑːd/
the visible front face of a large building – trace – shred – the false and deceptive appearance of someone or something – superficial appearance – impression – veneer – resemblance – likeness:
Façade in context
I was literally astounded at the fabulous façade of the great cathedral.
Despite the charming façade of the old bookstore, with its vintage signage and inviting window displays, the interior told a different story. Shelves that were once filled with rare and captivating volumes now stood half-empty, and the once-bustling aisles were eerily quiet. The owner, who greeted customers with a warm smile, carried the weight of keeping the struggling business afloat. Yet, the external appearance of the shop remained as picturesque as ever, masking the financial difficulties within. The façade, both literal and figurative, presented a contrast between the store’s outward appeal and its hidden struggles.
